Italian Serie A side AC Milan has entered the esports with a strategic partnership with Italian organisation QLASH to form a new team that will be called AC Milan QLASH.
The new team will compete in both EA Sports’ FIFA 21 competitions as well as individual and team combat game Brawl Stars.
QLASH already has players in both games and AC Milan QLASH will debut at the Brawl Stars World Finals later this month and will be represented by Diego Campagnani, who finished the last FIFA Global Series season as the number one ranked player in the world for PlayStation, as well as Fabio Denuzzo, one of Italy’s most respected and coveted players for FIFA’s Xbox side. Paris Saint Germain, who have expanded their esports activity beyond the football video game platform, will also be at the Brawl Stars finals.
Casper Stysvig, AC Milan’s Chief Revenue Officer commented: “We’re happy to announce this brand-new partnership with QLASH. This agreement is another important step in our Club’s modernization and innovation path.
“We are sure it will be an exciting and incredible experience, both for us and for our fans around the world, and we’re delighted to be embarking on this new adventure in the world of esports in partnership with a leading company like QLASH.”
As well as competing in the main series, AC MILAN QLASH will also participate in the eSerie A TIM 2020/2021 championship, as well as the FIFA eClub World Cup.
QLASH recently partnered with bitter rivals Inter Milan back in February of this year, however, it looks as if the firm has made the switch to the Rossoneri instead.
Luca Pagano, QLASH co-founder and CEO added: “For traditional companies that have the courage to adjust and embrace innovation, esports can represent a huge growth opportunity. We are thrilled and proud that AC Milan decided to pick QLASH as their esports arm, not just for operation, but also at brand and commercial levels.
Football links to esports is not just confined to clubs with Brazil and Real Madrid midfielder Carlos Henrique Casemiro launching his own esports team called CaseEsports.
His team will play on the Counter-Strike: Global Offensive game platform and already has a number of players signed up who will be based in a gaming house in Madrid.
Casemiro has already lined up a number of sponsors for CaseEsports including gaming chair maker Drift, HyperX, Spanish glasses maker Hawkers, and BŮH.
The team will debut officially in the upcoming DreamHack qualifiers in December.
Author: Abraham Adebayo