After all 16 teams have now been confirmed for UEFA Women’s Euro 2022, a major ticketing roadmap and legacy programme have been unveiled to illustrate how a record-breaking tournament will be delivered by the Local Organising Structure (LOS) of The FA, together with UEFA.
Nadine Kessler, UEFA’s Chief of Women’s football, said: “Today marks another important moment in the build-up to what will be the biggest UEFA Women’s EURO ever and ground-breaking from start to finish. A moment that is there to draw attention to two strategically fundamental topics, ticketing and legacy. We are going to fill stadia, sell out matches, fans are going to come from all over England, the whole UK, Europe and beyond. And when we have achieved this, we will have left the impression that was needed to amplify the efforts that have already gone into leaving a legacy in England and beyond.”
Over half a million tickets available for £25 or less
With over 700,000 tickets available across the ten venues in nine host cities, an unprecedented number of fans will be able to experience the biggest women’s European sport event ever from 6 - 31 July 2022. A record attendance for a UEFA Women’s Euro fixture [currently 41,301 at the 2013 Women’s Euro final] will hopefully be set at the tournament’s opening game at Manchester United’s Old Trafford. It is then the ambition that this record will be broken once again for the final at Wembley, where it is hoped a sell-out crowd will fill the national stadium, surpassing the current European record for a women’s game of 80,203 set at the 2012 Olympics final.
Next summer’s celebration of football sees tickets ranging from £5 to £50, with over half a million tickets available for £25 or less, ensuring UEFA Women’s EURO 2022 is an accessible event for all. The tournament will see a family of four (two adults and two children under 16) able to watch some of the world’s best players from just £30.
The first chance supporters will have to apply for tickets is on 13 July 2021, via the Pre-Sale, presented by Visa.
A legacy for the future
Together with the LOS, UEFA’s ambition is to deliver the biggest women’s football event in UEFA history, which is used to inspire long-term, sustainable positive change in women’s and girls’ football. Host cities are developing local strategies to make transformational changes in their communities which are designed to create a blueprint for the rest of the country and Europe.
The UEFA supported legacy programme sets out the plans across the nine host cities to deliver 500,000 new football opportunities to engage women and girls by 2024. Nationally, The FA are committing to several measures, such as ensuring that 75 per cent of schools provide equal access for girls to play football within physical education lessons and 75 per cent of all grassroots football clubs offer at least one girls’ team with 1,000 clubs offering a complete accredited pathway for girls.
Nadine Kessler added: “The legacy, for all of us, won’t stop with the final whistle at Wembley on 31 July 2022. I am delighted to see that the FA has found great partners for their legacy programme and are treating this topic with a long-term vision to bring women into the game and provide environments they can thrive in. This Women’s EURO needs to become a benchmark and we all have our role to play in it. There is a unique chance to make a difference to our sport, at a critical time. Let’s make it happen.”
Across the nine host cities these measures will result in 120,000 more girls playing in schools and clubs and 20,000 more women playing for fun and friendship by 2024. In addition, 300 newly FA-qualified female coaches will double the number currently involved across the host cities, with 350 new FA-qualified female referees officiating to ensure increased female participation in all areas of the game.
The Pre-Sale, presented by Visa, will run from 13 July until 10 August 2021. As part of the Pre-Sale, Visa cardholders will be given the opportunity to be among the first to purchase their tickets for the tournament, alongside fans that pre-register. The public ballot will open following the draw which takes place on 28 October 2021, with tickets going on general sale from mid-February 2022.
Although all are planning for full stadiums in summer 2022, a robust refund policy will be in place if fixtures are postponed, cancelled, have reduced capacity or a change of venue is introduced due to COVID.
A ticket resale platform will be available in 2022 for ticket holders to use and re-sell their tickets at face value pre-tournament to another fan. More will be communicated in the coming months.
Author: Jake Wilkin