LA28 Momentum: U.S. Olympic Sport Leaders to Headline at the International Sports Summit 2025
Premier Sports Network is pleased to announce a headline panel at the International Sports Summit 2025 exploring how U.S. National Governing Bodies are preparing for the commercial, cultural, and participation opportunities ahead of the LA28 Olympic Games.
Panel: Maximizing the Moment - Capitalizing on LA28
Speakers:
• Max Siegel, Chief Executive Officer, USA Track & Field
• Jennifer Lynne Williams, Chief Development Officer, USA Basketball
• Jacob Grosser, Chief Operating Officer, USA Swimming
Taking place on Day Two of the Summit at Duke University, this session will examine how three of the United States’ most influential Olympic sport organisations are working to convert the extraordinary visibility of LA28 into long-term, sustainable growth.
Session Focus
With the Olympic and Paralympic Games returning to the United States for the first time in more than 25 years, the coming cycle represents a defining opportunity across participation, fandom, revenue development, and athlete-led storytelling.
This conversation will explore:
Building commercial momentum and public engagement in the lead-up to LA28
Expanding athlete-first brand building and storytelling
Turning Olympic visibility into year-round community and grassroots impact
Long-term legacy planning and sustained growth beyond the Games
Why This Conversation Matters
LA28 represents more than a global sporting event. It is a moment that can reshape how the U.S. public connects to Olympic sport, how federations build identity and community, and how athletes are positioned as cultural leaders. Each organisation on this panel brings a distinct strategic model:
USA Track & Field: Sponsorship-driven commercial growth and major event legacy
USA Basketball Foundation: Community engagement, youth development, and philanthropic expansion
USA Swimming: Membership-driven systems and nationwide performance pathways
Together, their approaches offer a rare, cross-sport view of how to create lasting cultural and economic impact from a once-in-a-generation moment.
About the International Sports Summit
The International Sports Summit (ISS) brings together senior leaders from across the global sports industry including major leagues, federations, governing bodies, clubs, and commercial partners for two days of keynotes, panel discussions, and private, invite-only networking at Duke University on 12–13 November 2025.