Baltimore Ravens Leadership to Headline Day Two at the International Sports Summit
The International Sports Summit 2025 will open Day Two with a strategic leadership conversation featuring two senior executives from one of the NFL’s most respected organisations: Sashi Brown, President of the Baltimore Ravens, and Brad Downs, Senior Vice President of Marketing.
The Ravens have earned a reputation for long-term thinking, community focus, and operational excellence. Their current multi-phase redevelopment of M&T Bank Stadium, alongside an evolving brand and one of the most engaged fan communities in U.S. sport, reflects a club adapting to the shifting landscape of live sport, digital consumption, and the expectations of modern supporters.
This keynote session will explore how the Ravens approach the intersection of infrastructure, fan experience, and organisational identity. Rather than examining performance results alone, the conversation focuses on the systems, culture and decision-making frameworks that enable sustainable growth.
Panel Focus
The session will address key themes shaping leadership in modern sport:
Stadium Investment and Long-Term Infrastructure Planning
How major capital projects are evaluated and phased to balance present needs with future growth.Fan Experience and Brand Evolution
How the Ravens adapt to changing audience expectations across live, digital and community environments.Sustaining Growth Beyond On-Field Results
Building organisational stability that remains resilient through competitive cycles.Community and Cultural Responsibility
The role of sport as a civic institution and the importance of identity, trust and belonging.Leadership Alignment Across the Organisation
How executives create clarity of direction and shared purpose across commercial, operations and performance teams.
Why This Matters
Across global sport, executives are navigating increasing complexity: capital investment requirements, evolving fan behaviour, and the need to differentiate through culture and purpose. The Ravens’ approach offers a practical model of how leadership, brand, facility planning and community engagement align to create long-term organisational value.
This conversation will provide strategic insight for senior leaders responsible for shaping the future of their organisations — across leagues, clubs, federations, agencies and venues.
About the International Sports Summit
The International Sports Summit (ISS) brings together senior leaders from across the global sports industry—including major leagues, federations, governing bodies, clubs, and commercial partners—for two days of keynotes, panel discussions, and private, invite-only networking at Duke University on 12–13 November 2025.