In elite sport, protecting reputation is as critical as protecting operations.

Cybersecurity incidents are no longer just technical challenges, they directly impact the fan experience, brand reputation, and long-term commercial success of sports organisations.

In this video, Madison Slater, Director of Cybersecurity at Tepper Sports & Entertainment, explains how a single incident can be operationally detrimental, damaging trust with fans and partners alike. Her insight underscores the importance of proactive leadership in safeguarding both digital infrastructure and stakeholder confidence.

Why it matters for sport

• A cyber incident that disrupts the fan experience can have long-lasting reputational damage.

• Operational setbacks from security breaches can undermine business continuity and partner confidence.

• Senior executives need to prioritise cyber resilience as a core part of organisational strategy.

What’s Next: Breached! Cybersecurity Leadership Wargame

This November, PSN and Booz Allen Hamilton will host Breached! an immersive simulation where C-Suite leaders face the realities of a live cyber-attack.

Wednesday, 12 November 2025
Duke University

Register your interest here

About Booz Allen Hamilton

Booz Allen Hamilton is a global consulting firm specialising in cybersecurity, analytics, and engineering. With decades of experience supporting governments, corporations, and elite sports organisations, Booz Allen helps leaders protect what matters most.